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Lead funnel calculator

Reverse-calculate the visitors, leads, MQLs, SQLs, and customers required to hit a pipeline or revenue target.

Revenue plan Planning period Revenue target Average deal value

Conversion rates Visitor to lead rate (%) Lead to MQL rate (%) MQL to SQL rate (%) SQL to customer rate (%)

Required volume

Run the calculator to see the required visitors, leads, MQLs, SQLs, and customers.

Pipeline summary

Revenue planning and blended funnel conversion details appear here.

Pacing targets

Run the calculator to split the target into weekly and daily pacing.

Planning notes

Assumptions and planning notes appear here after you calculate.

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