In-feed video ads
| Spec | Value |
|---|---|
| Resolution | 1080 × 1920 recommended |
| Aspect ratio | 9:16 (vertical); 1:1 and 16:9 accepted but render with letterboxing |
| Length | 5–60 seconds |
| Format | MP4 or MOV, H.264 |
| File size | Up to 500 MB |
Text fields
| Field | Guideline |
|---|---|
| Ad caption | Up to 100 characters; emojis and hashtags count |
| Display name | Truncates early on small screens |
Safe zones
TikTok’s UI overlays a lot of the frame: username and caption bottom-left, engagement icons (like, comment, share) down the right edge, and navigation at top and very bottom. On a 1080 × 1920 canvas, keep critical text and logos roughly:
- 130 px clear at the top
- 480–500 px clear at the bottom (caption + CTA + nav stack up)
- 140 px clear on the right edge
- 60 px clear on the left edge
These margins are approximate and shift with caption length and device — preview your layout with the image crop preview safe-zone overlay using your own margins.
Spark Ads
Spark Ads boost organic posts (yours or, with authorisation, a creator’s) instead of uploading standalone creative. Specs follow the organic post; engagement accrues to the original post.